During World War Two from 1941 to 1945, Americans put their personal plans on hold so that they could serve in the military, work in war production industries or in support services. After the end of World War Two the focus of American life turned from supporting the war effort, to pursuing the dreams of home and family which had been deferred during the war. There was pent-up demand for houses and for consumer goods which had not been produced for civilian use during the war.
The Wedgwood neighborhood took on its identity in this period of rapid growth in the post-war years of the 1940s and 1950s, when large numbers of young couples got married and started new lives with their own homes.
As of the 1940s there was an incredible amount of vacant land still available in northeast Seattle which became areas of new housing. Developer Albert Balch’s first tract of Wedgwood houses (a plat name) on the west side of 35th Ave NE from NE 80th to 85th Streets, was so popular that local businesses wanted to identify with it, and so the Wedgwood development gradually gave its name to the new neighborhood.
Businesses were attracted to the growing Wedgwood neighborhood with its potential customers, the young couples in Balch houses. Businesses began to be established at the major commercial intersection of NE 85th Street and nearby blocks along 35th Ave NE.